1090F Launched Its Vibrant Spring-Summer 2015 Collection

Mumbai: When comfort marries style, the outcome is a trendy collection that makes up 109⁰F?s  much awaited spring-summer 2015 line, which has been carefully designed keeping in mind the young cosmopolitan women having multiple facets.

The fashion apparel brand launched its collection amidst the cr?me de la cr?me of the city at Aquaba in South Mumbai on 18 February 2015. The event celebrated the fierce, fun, flirty, fiery and funky spirit of women who take on the world in style. 109⁰ F identified four such young women who are achievers in their own right and perfectly reflect the brand philosophy. 

Young achievers Shipra Khanna - winner of Master Chef India, one of the youngest Indians to scale Mt. Everest- Krushnaa Patil, YouTube sensation Shraddha Sharma and philanthropist Aalia Furniturewala who have made remarkable contribution and achievements in their respective fields, were felicitated at the event by stalwarts and veterans Pankaj Udhas, famous ghazal and playback singer, former Miss-India and popular journalist Meher Castelino, fashion retailer Viren Shah, TV Personality & columnist Pooja Bedi. The extravagant evening was hosted by the vivacious Suchitra Pillai, who kept the momentum of the show soaring high.

Speaking at the occasion, Creative Lifestyle, managing director, Rahul Mehta said, ?Our Spring Summer Collection is for the contemporary young women out there who work towards their dreams and make a difference. We at 109⁰F have always been committed to fostering a culture that empowers women and that is why we are using this platform to highlight and recognize achievements of young women who have contributed to society and are a source of inspiration to their peers.?