MUMBAI: BBC Worldwide Australia has made its long-form content available on mobile platforms for the first time in New Zealand after the conclusion of a deal with Telecom for its Mobile TV service.
Subscribers can now stream episodes of Top Gear, Doctor Who, Little Britain, The Office and Extras through the XT Network’s mobile site, TWorld.
The deal includes content, with comedies such as The Catherine Tate Show and The Mighty Boosh slated for future launch.
BBC Worldwide Australia digital sales manager Louisa Bayles says, "This deal brings drama, comedy and entertainment programming direct to mobile. Streaming through Telecom‘s Mobile TV service means that fans of Doctor Who and Top Gear can now enjoy them whenever they want, but this is also a fantastic opportunity to reach out to new audiences."
Making content available on digital platforms is a core part in BBC Worldwide‘s objective of securing the broadest possible distribution strategy for its television content.