MUMBAI: Pamela Kaufman has been promoted to executive vice president, marketing and worldwide promotions, Nickelodeon. Her responsibilities will include the strategic planning of worldwide programming launches as well as global partnership deals.

Kaufman will continue to report to Nickelodeon Television president Cyma Zarghami.
 
 

Zarghami, who made the announcement, has been quoted in media reports as saying, "Pam Kaufman is one of the most successful marketers in the entertainment industry. Her consumer marketing and property management skills have raised the creative bar for the entire industry and have turned our TV properties into gold."
 
 

Kaufman's promotion is part of reorganization by the network to support the strategic goals of the MTV Networks international business. She will continue to be responsible for all of the network's domestic advertising, promotions marketing and property planning as well as the marketing of its movie business with Paramount Pictures.

Prior to joining Nickelodeon, Kaufman was working with Turner Broadcasting System, Inc. as vice president, promotions.