KOLKATA: Kolkata head-quartered real estate company, Forum Projects, which is developing a luxury residential condominium, Atmosphere, on the EM Bypass, at a cost of around Rs 617 crore, has earmarked an investment of Rs 30 - 35 crore on the marketing and branding of this unique project, which is likely to be completed by the end of 2016.

The residential project adjacent to the Science City and opposite to ITC Hotel aims at achieving a turnover of around Rs 900 crore.

Atmosphere will have around 80 villas in the price bracket of Rs 10 - 20 crore meant for high networth individuals (HNIs).

The company has also imported a yacht and a recreational boat, to be given to the residents free of cost as a marketing gimmick. Going further, the company has plans to explore other unique marketing strategies.

“We will spend around Rs 30 crore to Rs 35 crore on the branding and marketing activities of this unique project Atmosphere till it is fully sold,” said Forum Projects executive director Nirmal Lunawat.

The company said that apart from spending on traditional media like newspaper, television, radio, hoarding and other real estate journals, it would spend a huge amount on the new media.