MUMBAI: Come 14 February and television will play cupid to couch potatoes, who wish to spend the day at home. Obviously, not missing out on the opportunity, TV channels present a hearty meal to the viewers from romance and love specials to blockbuster movies.
Star Plus intends to pull at viewers’ heart strings by airing a special two and a half hour extravaganza of love with leading Star Plus couples on 15 February at 9 pm. The Valentine Day special event will see popular faces of Star Plus’ shows performing to a medley of passionate numbers from Bollywood of 2014 to romantic songs including biggest hits from movie Aashiqui 2.
Star wants to make this day even more special, bigger and better with its special #IThankYou campaign and an on air celebration of love with Star Valentine’s Day - Muskurane Ki Wajah Tum Ho. The campaign is a unique thought that gave Star Plus viewers the opportunity to thank their loved ones this V-Day. It was actively promoted on-air and across digital platforms with four leading protagonists (Sandhya, Ishita, Nisha and Anjali) explaining the concept of #IThankU and urging viewers to share their picture stories with Star Plus. The selected winners along with the loved ones will be given a chance to meet and greet their favourite celebrities on 14 February, 2015.
On digital, the buzz was kept alive through active tweets of Star Plus celebrities of their #IThankU stories and urging fans to share the same. Exclusive vignettes of #IThankYou stories of key shows like MasterChef and Tu Mera Hero were shared across all the digital platforms. The campaign was rolled out on 4 February, 2015 and will culminate on 14 February, 2015.
On the other hand, to add the glamour quotient, Zee TV has got Sunny Leone to sizzle on its special Valentine’s Day show Locha - E - Ulfat. Dressed to kill in the hues of love, Leone grooved to some of her popular numbers like Baby doll mein sone ki, pink lips and 4 bottle vodka. Celebrating love in all flavours, it will air on 15 February at 5 pm. The story revolves around a man, Birju, played by popular comedian Sunil Grover who fell in love when he was a child, but as destiny had it, his heart was crushed by the love of his life. He stopped believing in love and grew up to be an angry, young man who hates love stories but only till he sees the sensational Sunny Leone. From entertaining performances, rib-tickling humour, loads of glitz and glamour, oodles of masti and dhamaal, the show will also feature performances by popular lead couples from Zee TV performing on the dance numbers.
Life OK is going to celebrate the day in a different style. The channel’s comedy offering – Comedy Classes will celebrate the day by spoofing on one of the biggest and most romantic movies of all time - Hum Aapke Hain Kaun. The show, which is known to spoof on celebrated movies will definitely leave viewers laughing throughout as the ace comedian Bharti Singh will play the character of Nisha, which was played by Madhuri Dixit.
Salman Khan’s character Prem is played by Siddharth Sagar while Krushna Abhishek will play Mohnish Behl in the show. This special episode will air on 12 and 13 February at 10 pm.
Sab TV’s most watched show in the comedy genre - Taarak Mehta Ka Ooltah Chashmah is celebrating the season of love in a filmy way. The residents of Gokuldham Society will go all romantic for their respective wives this Valentine’s by dedicating poems written by them. The episode will air on 14 February.
Not to forget the ones who own the occasion, youth channels too have some interesting programs lined up. To celebrate the essence of Valentine’s Day, bindass’ cult relationship show Yeh Hai Aashiqui that showcases unconventional love stories came up with a month long series called Love Heroes that highlights the role and importance of a cupid in the love story. Popular television actor Rithvik Dhanjani is seen as the host of the show and taking the viewers through the plots of some amazing love stories every week. To top it all, in order to celebrate love, bindass held a contest for couples who wanted to share stories of their cupid.
Movie channels too are busy showering some romantic movies to the viewers. Sony Max plays cupid this day as it showcases Ishq Wala Shanivaara, a day-long movie festival featuring the best Bollywood romantic movies. Airing on 14 February, the channel spreads the love with back to back romantic comedies and dramas.
The movie marathon consists of handpicked fan favourites airing from 7 am in the morning with Shudd Desi Romance, and culminating with Heropanti at 11 pm. The romantic extravaganza consists of various love themed movies which showcase how love emerges victorious in spite of the odds. Ishq Wala Shanivaar will get television audiences acquainted with the different faces of love, from modern-day love (Shudd Desi Romance) to, tragic love (Aashiqui 2), love and friendship (Mujhse Dosti Karoge) to love across lifetimes (Magadheera) and love set against a violent landscape (Heropanti).
On its sister channel, Max 2, it will take viewers on a romantic journey. The channel has lined up a series of romantic movies titled Love ne bana de Jodi for viewers, beginning 8 February until 14 February. Consisting of classics from the 1950s till the 1990s the movie festival will pluck at the heart strings of viewers.
Comprising of iconic films ranging from Chori Chori, Silsila to Qayamat Se Qayamat Tak, the movie festival will charm the viewers with seven romantic movies.
Keeping the ethos of airing differentiated content alive, Star Gold, Home of Bollywood Blockbuster Premieres, chooses to celebrate this year’s Valentine’s Day with a romantic thriller – Ek Villain on 14 February at 8 pm. The World TV Premiere of this romantic-thriller will be showcased immediately after Valentine’s Week Special: a weeklong line-up of romantic comedies dedicated to the day of romance. Being a love story with a thrilling twist along with a stream of melodious, chart-topping music, the movie makes for the perfect valentine viewing.
This romantic season, Movies OK will bring to its viewers a heart-felt love story disrupted by diverse cultural barriers with the premiere of 2 States; a romantic saga starring superstar-duo Arjun Kapoor and Alia Bhatt. Directed by Abhishek Verman, the movie will air on 14 February at 8 pm.
Comedy Central is celebrating love by gifting viewers 10 hours of the most loved and acclaimed show Impractical Jokers on 14 February from 10 am to 8 pm. It is a hidden-camera series that follows four lifelong friends -- Brian "Q" Quinn, James "Murr" Murray, Joe Gatto and Sal Vulcano -- who take dares to an outrageous level.
Over the years, Vh1 has given viewers love songs and set the mood for the special day. This year, the channel wants to know who is your bae? It can be a guy or a girl and doesn’t need to be someone op the opposite sex. Just send in your dedication to your Bae and request for a song of your choice for your Bae, and see your request feature on Vh1. It’s simple, Just post your bae’s name and request a for a video with the hashtag #Vh1BaelentinesDay (on facebook/twitter/instagram) and see it featured on the show.
Gone are the days when Valentine’s Day was celebrated amongst couples. This time around Nicktoons is all set to make the day of love exciting for kids across India. Nick has brought back its Kaun Banega Valentoon contest on Nickelodeon. The contest ran on Nick from 2 February to 10 February. As a gratification, kids get a chance to meet their valentoon on Valentine’s Day. The promotions have also been done through Social media posts and the winners will be announced on 14 February.
On the other hand, Sonic presents an exciting movie marathon for its viewers from 15 to 21 February. From Motu Patlu series to Pakdam Pakdai to Keymon & Nani in Space Adventure, it is set to melt the hearts of the young kids.
