KOLKATA: Sarthak TV, from the Odisha-based Sarthak Entertainment Group, has launched a new reality show Dance Queen from 29 January. The show will be aired every Thursday and Friday from 9-10 pm.

“This is an innovative dance reality show for married women irrespective of age. The main motto is to allow housewives to entertain themselves as well the audience including their family members. A married woman whether working or housewife, old or young has dreams within her, perhaps ambitions too and mostly has an unreleased childish energy which perhaps stays suppressed due to societal norms and pressures,” said Sarthak Entertainment Group marketing manager Debi Prasad Padhi.

Now, Sarthak TV gives them a platform for realizing their dreams or aspirations, which they might have had in their early years, said Padhi.

Padhi further claims that it is for the first time in the history of Odisha television industry that such a unique reality show has been launched for the common woman.

“We aim to bring the show on a huge reality show format, which has never before been attempted by any other channel in Odisha and is expected to garner very high TRPs then any other show before,” added Padhi.

When being asked about the event flow, Padhi said that from 25 January, auditions were held at different cities in the state of Odisha like Bhubaneswar, Cuttack, Berhampur and Rourkela among other locations. “Thousands of participants showcased their talents and entertained our celebrity judges. The event flow will have auditions, mega audition, studio round, semi final, and grand finale,” he said.

The show will have celebrity judges like actress Riya Dey, veteran actor Sritam Das, superstar Bobby Mishra, and dancer and actress Koel Mukherjee. “Their presence will not only ensure high TRPs but assist the participants to hone their dancing skills,” Padhi said.