MUMBAI: Tamil Jaya TV is launched for the Tamil speaking diaspora across the globe and is now available to all the Pehla subscribers.

Pehla is one of the platforms offered by Arab Digital Distribution which is present in the Middle East, Europe and North Africa.

Pehla has more than 50 channels showcasing the best in Asian entertainment. With Jaya TV on the platform, Pehla lives to its commitment of providing Premium Asian Entertainment and making the viewers feel much closer to home, informs a company release.

Commenting on the new addition to the Pehla bouquet, ADD executive vice president, network development & marketing Vinod D'Mello says, "With the launch of Jaya TV on the platform we are closer to our goal of providing entertainment for the various Asian communities in the Middle East. Our subscribers can expect many more such initiatives from us in the future."

Jaya TV VP programmes & operation Murali Raman adds, "Apart from the regular daily soaps, Jaya TV fulfills the needs of the viewers across the globe by providing a variety of Programs in different genres like Art and Culture, Women centric shows, Kids interactive shows, Cookery shows, Religious, Devotional, Epic programs & unparallel current affairs."