MUMBAI: This Republic Day, Mathrubhumi - the Kerala based daily had a surprise for its readers. The newspaper wished readers with a jasmine-scented broadsheet; an attempt like this took place for the first time in Kerala.

The surprise caught many readers unaware but soon it gave way to a smile on every face. It was an apt Republic Day gift to the readers by a newspaper that rose to prominence during the nation’s freedom struggle. Even the master head of the newspaper announcing the innovation – a jasmine plant twining Mathrubhumi with the Republic Day message just below it was a novelty.

For the day, it was the talking point among the newspaper reading lot, and even the rare ones who don’t. A technological leap for a newspaper that’s at the forefront of innovation, it was a pleasant surprise in every sense for the readers.