MUMBAI: Digital Law & Kenneth (L&K) Saatchi & Saatchi has strengthened its creative structure with the appointment of Ashith Ballal and Divyesh Swamikutty as creative directors. The duo will be operating from the Mumbai office.

Ballal said, “The support I get at Digital L&K Saatchi & Saatchi to try new things and pursue ideas that excite me is amazing. It is a hugely nurturing and supportive environment, which really helps bring out the best in everyone involved.”

"New challenge and space is what I am looking for! When Anil Nair revealed L&K Saatchi & Saatchi plans and its journey in the digital space, I had no second thoughts. I am thrilled and excited to be part of an energetic and vibrant team, and I’m looking forward to create some great work in the digital space along with the team,” said Swamikutty.

Digital Law & Kenneth Saatchi & Saatchi CEO Anil K Nair added, “Ashith comes from a digital and film making background and he brings with him great storytelling skill sets. Divyesh is one of the early pioneers of digital in India with lots of experience working across difficult markets and in start-up environments. They bring a fresh perspective to our creative team and will help raise the standard of creativity at Digital Law & Kenneth Saatchi & Saatchi and play an invaluable role not just for our clients but also for the agency.”

Ballal previously worked at O4 digital, Channel V and Radio Mirchi along with taking up a lot of freelance assignments on brands such as Honda Mobilio, Ford, Reliance, and Volkswagen Polo.

On the other hand, Swamikutty has worked with Rage Communications and D’zine Garage on brands like Royal Enfield, Moods Condoms, Cavin Kare, Sterling Holidays, Colorplus, Airtel Money, Ashok Leyland, Club Mahindra, Murugappa Group, The Hindu and Sify amongst others.