MUMBAI: As part of a four month activity, Pogo will kick off the on-ground phase of the interschool musical contest Pogo Funtakshari on 4 September.
This version of the age old Indian game antakshari, is dedicated to kids and promises to include new innovative additions to the format. The first phase of this activity commenced on air on 15 July urging viewers to vote for their own cities. The four cities with the most votes will be chosen to host the event.
This will be followed by the school contact programme in those selected cities and the channel plans to visit 1200 schools. The four teams that make it to the grand finale will get an opportunity to be featured on the channel as well as become an RJ for a day on Radio One in the month of October.
With a week left to determine the four cities that will host the event, Kolkata and Mumbai are leading the pack Delhi, Bangalore and Hyderabad are also strong contenders in the race.
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Speaking to Indiantelevision.com Turner Entertainment Networks - Asia Pacific executive director - marketing Vivek Krishnani said, "The interschool activity, which is the second phase of Pogo Funtakshari will allow children to experience the brand. This is in line with the company‘s brand promise of ‘Its My TV.‘ Our aim is to extend our brand beyond TV to become the preferred lifestyle brand for kids across the country. From the responses to Pogo Funtakshari that was held in January 2006, we decided to make the event this year even bigger." The Turner Network has in the past conducted several on ground initiaves like Toon Cricket, Beyblade Championships, Toonami Game On and the Pogo Amazing Kid‘s Awards to give children a touch and feel experience to their brands. |
