MUMBAI: MobiKwik, mobile wallet with 12 million users has roped in former Brattle Foods founder and executive director Mrinal Sinha as head of strategy.  He will be helming the strategic roadmap with the management, identifying key opportunities for talent and technology acquisition, fostering crucial alliances and kick starting new revenue lines within the company.

MobiKwik founder CEO Bipin Preet Singh said: “We, at MobiKwik, are well-poised for the next stage of growth. Having established the brand as the leading mobile wallet in the country, we are now looking at strategic expansion and diversification. Sinha will play a pivotal role in our further evolution thanks to his years of business development and corporate strategy experience across domains. We are pleased to have him on board.”

Sinha opined: “MobiKwik has firmly positioned itself as a leader in the digital wallets space with a culture of excellence and technology-enabled user convenience. I am excited to join the team at this stage and be a part of its growth story. My objective will be to leverage my education and experience to chart out the expansion strategy for the company, form key partnerships with banks, device makers and other payments companies. I am also looking forward to identifying new business lines for MobiKwik and set the ball rolling for the same in the near future.”  

Singh has a dual degree (Master’s and Bachelor’s in Technology) from IIT-Madras. He also has a Master’s in Business Administration from Harvard Business School, USA. He has diverse and prolific experience of working in globally-renowned organisations such as McKinsey and Company, Michael and Susan Dell Foundation and EMC Corporation.

MobiKwik has been witnessing tremendous growth with an exploding user base and partnerships with leaders in all e-commerce categories. The key appointments in the organisation are designed to contribute significantly to MobiKwik’s further expansion plans.