MUMBAI: Malayalam Communications Ltd (MCL), which owns the Malayalam satellite television channel Kairali TV, is all set to launch its second channel People in the market.

As already reported by indiantelevision.com, the infotainment channel will debut on 17 August, on the occasion of the fifth anniversary of Kairali TV. The Communist Party of India - Marxist (CPI-M) controlled channel will be getting almost an year's time to consolidate itself before the state goes to polls to elect the next government in the state.
 
 

According to Malayalam television market sources, MCL is investing approximately Rs 120 million in the new project, mainly to upgrade the technical facilities. The channel will be using the latest server-based technology for operations. The new venture will initially make use of Kairali TV's human resources and will look for hiring more professionals in the next phase.

Malayalam Communications chairman and Malayalam film's superstar Mamootty along with prominent persons from different walks of life will grace the function being held in the Senate Hall in Thiruvananthapuram to mark the launch of the channel. The highlight of the function is the presentation of a visual treat on the history and culture of mankind titled "Impressions" directed by Soorya Krishnamoorthi.
 
 

People's programming repertoire will include news, news-based programmes, live telecasts, chat shows, programmes on IT, travel, pilgrimages, automobiles, career, education, agriculture, medicine, science, cinema, circus, theatre, folk art, festivals, literature, cuisine and history.