MUMBAI: To showcase its clear dominance in the news category, Aaj Tak has launched an out-of-home (OOH) campaign in the national capital.

The focus of the OOH campaign is to create high visibility and also position Agenda Aaj Tak dominantly. The thought behind having high decibel visibility in the city was to create a massive communication and awareness around the annual event and making it as the destination event that holds the power to set the country’s most important priorities. The OOH creative effectively symbolised the theme of Agenda Aaj Tak with the main element being hand holding the mike in the shape of the torch with LED flames.

“We had taken over 65 OOH sites across key high visibility locations across Delhi/ NCR. The idea was to capture the driving audiences’ per caption and huge impact media i.e. OOH ensured maximum visibility across the city,” says TV Today Network marketing and strategic planning and research VP Vivek Malhotra.

The OOH campaign was backed with a 360 degree marketing plan to have a high recall and respect for the summit.

The campaign was executed through Zenith Outdoors and Alakh Advertising & Publicity.