MUMBAI: After spending many years in helping build the MTV brand in India, Natasha Malhotra is making her mark in Asia. She has been promoted to head MTV Indonesia, industry sources say.

Malhotra was MTV Asia VP content and was based out of Singapore. She joined MTV in 1997 and was in India till 2003.

During her stint in India, she headed programming and production. Under her stewardship, the channel came out with funky shows such as MTV Bakra, MTV Filmi Fundaas, MTV Chito Chat, MTV Most Fashionable.

She played a major part in conceptualising these shows which helped push the channel. She was said to have brought two crucial aspects to her job - her own sense of fun and her considerable marketing and advertising skills.