MUMBAI: UTV Software Communications has acquired the rights to market commercial airtime on Alli Rajyam, a weekly comedy produced by the Chennai-based media house Vikatan Televistas. The weekly comedy will be aired on Sun TV every Monday at 8:30 pm.

UTV Software Communications CEO Ronnie Screwvala adds, "The acquisition marks a new chapter in our foray into the South Indian market. It also strengthens our position as one of the region's largest FCT sellers and brings together two behemoths in the field of communication. We are proud to be associated with Vikatan and are sure this relationship will grow and expand in the years to come."

Alli Rajyam is a complete laugh riot with the plot revolving around the protagonist, Anbalagan, the only 'sane' member in a large family and his love for Dr. Chitra, betrothed in principle to him at the age of six. Ironically, even though the latter is ready to marry Anbalagan, the feud between the two families create a host of problems that prevent the wedding from taking place. The comic situations built around the story and a number of comic characters, keep up the tempo and leave the audience in splits, states an official release.

UTV currently markets several programs on Sun and Gemini TV, including Kolangal, a daily show on Sun TV, also produced by Vikatan Televistas. UTV has in the past marketed Annamalai, Avargal on Sun TV and Shivaiah Seethamma Ma Yamma on Gemini, the release adds.