NEW DELHI: The FoodFood television channel run by master chef Sanjeev Kapoor has been launched in the United States.

 
The channel launch was hosted at Secaucus in New Jersey by the Varli group in an evening that included cooking demonstrations by Kapoor and Dhandu Ram, chef at Dhoom.

 
Celebrity chefs, restaurateurs, and Sanjeev Kapoor fans from the tristate area gathered at Dhoom restaurant to celebrate the launch.

 
The lifestyle channel was launched in India in January 2011, and is a joint venture between Astro All Asia Networks PLC (Astro), a Malaysian cross-media group, and Turmeric Vision (TVPL), the television company owned Kapoor.

 
In the US, FoodFood is available on Dish channel 713 and DishWorld IPTV. The channel features Indian and global cuisines, fusion innovations and delicacies from across continents. Kapoor and his team will share popular shows like Sanjeev Kapoor’s Kitchen, Turban Tadka, Mummy Ka Magic and Health Mange More.

 
Among attendees at the launch were Consul General of India in New York Dnyaneshwar Mulay, Fox anchor Kelly Wright and Secaucus Mayor Mike Gonnelli.