MUMBAI: Qyuki, a multichannel network founded by Shekhar Kapur, Samir Bangara and A. R. Rahman and global youth media company Fullscreen, has announced an exclusive alliance that becomes one of India’s multichannel networks.

Indian creators in the Qyuki-Fullscreen network will receive opportunities to develop, monetise and distribute their content and leverage technology, production and optimisation of services from both networks.

Speaking about the development Qyuki co-founder and managing director Sanir Bangara said, “The internet is about collaboration and as we build out our vision to create the largest online media company for Indian youth, we believe we have found a great partner in Fullscreen which will enable us to not only grow the Indian market rapidly but also present Indian talent at a global scale”.

Indian creators will have access to Fullscreen’s tools and services that intersect every aspect of their careers. Its proprietary technology, the ‘Creator Platform’, offers production, audience development and measurement tools.

 Fullscreen president Ezra Cooperstein commented, “Qyuki has built a strong network and content studio featuring some of India’s most creative and acclaimed talent in music and storytelling. This partnership will strengthen our global creator network and further empower the next generation of Indian creators with Fullscreen’s global best practices in content creation and monetisation.”

Marquee creators in the Qyuki network include AR Rahman, Ranjit Barot, Salim-Sulaiman, and YouTubers Shraddha Sharma, Gaurav Dagaonkar and Siddharth Slathia, amongst several others.