MUMBAI: Home video company Shemaroo is intensifying its fight against piracy. In a raid carried out a few days ago in the Mumbai suburb of Andheri over 3000 pirated DVDs and 2000 VCDs were seized from MovieTown Library.
 

This was the third raid on the library. The suspects were held in police custody for two nights.

The raid happened after initial surveys and warnings carried out by Shemaroo’s anti-piracy head Gyanchand Maroo, which the owners ceased to heed. The owner doesn't have a license to hire or rent any of Shemaroo's home video products.
 
 

Speaking to Indiantelevision.com Maroo said, " In addition to this, the owner had opened shop after a previous raid with an air of untouchability. With the help from DCP Sanjay Apranti, DCP M. Ingle who assigned PSIs to help conduct the raid, pirated DVDs and VCDs of recent releases like Murder, Zeher and English films like Hitch were caught in the raid. Incidentally, we released the original DVDs and VCDs of Hazaaron Khwaishien Aisi on Friday."

Maroo goes on to add that an FIR was filed at the Andheri Police Station. " DVD Writers are available for a few thousand rupees. A DVD R Disc costs Rs. 20. This allows for rampant copying. Piracy has been rampant near railway stations in Mumbai. Even paanwallahs sell pirated discs that damage machines. Our hope is that efforts like these will help curb piracy at a basic level."

The Shemaroo anti-piracy team carries out various vigilance activities gathering information, surveillance and warning the pirates. The team also gives information about dealing in legitimate products and educates on the consequences of dealing in pirated video products. Only when they cease to heed to all the warnings that Shemaroo raids the outlet and takes action against the pirates.