MUMBAI: Soon after changing its ad sales structure, Sony Entertainment Television (SET) India has carried out large scale promotions across the organisation.

Around 30 executives have been promoted, says a source in SET India. Three vice presidents have been elevated as senior VPs. These include Neeraj Vyas who is ad sales head of Sony Entertainment Television channel, Sneha Rajani who looks after acquisitions and programming for Max, and Anjani Kumar from human resources.
 

Vyas was earlier VP ad sales north before being made head of ad sales for SET as part of the restructuring carried out last month. Sony had put in place independent ad sales channel heads. While Deep Drona was to handle Max, Vivek Gupta was given Sab TV (recently acquired by Sony) and Vijay Koshy the English channels AXN and Animax. The individual channel heads were reporting to SET India EVP, sales & revenue management Rohit Gupta.
 
 

Rajani, who was earlier handling acquisitions, is given an additional portfolio of programming. This was with PS Parasuram who is now looking at programming for Sab TV in the interim period.

Nina Jaipuria, who was assistant vice president marketing in SET, will now be heading Sab TV's marketing. She will take on her new role next month.