Seattle based internet media company Ads.com, founded a couple of years ago, has launched what it claims is the first-ever comprehensive consumer website for accessing television commercials and related product/promotional information.

The Ads.com website enables consumers to find virtually any current network commercial by brand name, product name or by the particular television programme in which the commercial ran.

Once a commercial is located, consumers can play it and receive detailed product information. Besides this advertisers will get valuable feedback, an official release informs. Ads.com captures consumer interest in commercials and connects consumers with the respective advertisers. At the same time consumer response data is generated that can help advertisers gauge the effectiveness of their ads the release states.

Advertisers can compare the effectiveness of their ads to other ads across the same product category or within the same television programme. Advertisers can also gather important detailed information about what interests consumers whether it is products or retail locations. Advertisers can also find out what types of consumers both demographically and attitudinally are interested in a particular commercial.

Ads.com also announced an agreement with the Screen Actors Guild (SAG) and the American Federation of Television and Radio Artists (AFTRA), providing a means to legitimately run commercials on the Web. It also signed promotional agreements with both Microsoft Windows Media and ABC.com that will expose Ads.com to millions of consumers.