MUMBAI: Urban Ladder, the online furniture company has acqui-hired the BuyNBrag team. BuynBrag co-founder Prithvi Raj Tejavath along with key team members has joined Urban Ladder as VP – home decor in an effort to strengthen and increase the talent pool of the online furniture company.

Urban Ladder was launched in July 2012 with the vision of making a million Indian homes beautiful. So far, the company has remained focused on the furniture category and its closely curated furniture range has become synonymous with world class designs and impeccable quality.

“Over the last two years, we have been able to do very interesting work in the furniture space and we are delighted with the feedback we have received from our customers. While we will continue to provide our customers with best in class furniture, we feel now is the right time to add a wider home décor range to our catalogue. We are happy to have Prithvi and the BuynBrag team joining us to work their magic in the home décor category,” said Urban Ladder CEO and co-founder Ashish Goel.

BuynBrag was launched in 2012 and is known for its contemporary design and extensive decor and furnishings range.

Tejavath said, “Urban Ladder has made a huge impact in the furniture category and has created a niche for itself. My team from BuynBrag and I look forward to contributing our expertise in the home decor segment for Urban Ladder. The amalgamation of the teams will lead to producing the best in the home décor space in the times to come.”