MUMBAI: Localisation is the name of the game for the three English general entertainment channels as they try to build more viewer connect in an increasingly fragmented environment.

Star World has done it with talk shows like Koffee With Karan. AXN has done it with on ground events like Extreme Dhamaka. Now it is the turn of Zee Cafe to do a show with a local flavour.
 
 

The broadcaster has commissioned production house UTV to make a soap. It is scheduled to commence airing from 21 October 2005. Information available with Indiantelevision.com indicates that the show will not be borrowed from an international format.
 
 

That is because unlike a telenovella, a drama or a comedy show needs to keep local sensitivities in mind. The last time an English soap made in India aired on Indian television was A Mouthful Of Sky several years ago on DD Metro.

According to information available with indiantelevision.com, the show will not have its characters speaking in an artificial accent just because the dialogue is in English. The aim will be to keep things as realistic as possible. The name of the show is yet to be decided upon.