MUMBAI: Hardcastle Restaurants Private Limited (HRPL), a master franchisee for west & south India operations of McDonald’s and a subsidiary of Westlife Development, has announced the appointment of Kedar Teny as director-marketing and digital.

Teny’s primary responsibility will be to spearhead and shape the marketing agenda for the brand across consumer engagement platforms and he will directly report to McDonald’s India (west & south) MD Smita Jatia.

Speaking on the new appointment, Jatia said, “We have strengthened our senior management team with the appointment of Kedar Teny as director –marketing and digital. As we make a coordinated and concerted push to augment our status as an innovator and disruptor in the QSR industry, Kedar’s immense creativity and strategic thinking will help strengthen the McDonald’s position in the market.”

“Kedar is joining us at a hugely exciting time. With the expansion of new communications channels and developments across our growing product mix, he will be instrumental in leading and developing successful multi-channel marketing solutions in a fast paced and competitive digital environment,” she added.

Teny began his career with iB&W in 1997 as a Management Trainee and has almost seventeen year of experience in the field of brand management, strategic planning, and advertising. After iB&W, he joined Lowe Worldwide, one of the leading advertising agencies as account executive in 1999. He has also worked on many iconic brands at Lowe Worldwide in India and South East Asia, and thereon made the shift to marketing at Airtel and then Unilever.

A music aficionado and a cricket enthusiast, Teny holds a masters in business administration, with a specialisation in marketing, from the Institute of Management Studies, Indore.