MUMBAI: After adding interesting new brands like Radio City, Hungama, QuikSilver, Steve Madden, Kenneth Cole and many more in its kitty, Scarecrow has beefed up its art department by hiring Anjali Rawat as executive creative director for its Mumbai Office.

The office will be divided in three art groups respectively headed by ECDs - Kapil Tammal, Zohar Furniturewala and Rawat.

Scarecrow founder director Manish Bhatt said," Anjali is an articulate creative person with an edge in art, design and craft. Scarecrow is always in a hunt for great idea people with tasteful sense of craft. Adding Anjali in the senior talent pool will help us strengthening Scarecrow's second line."

A graduated from Sir JJ school of Art, Rawat over 12 years of experience and has handled brands such as Zoom, Cadburys, Bru, Godrej, Morphy Richards, Rasna, Huggies, Malayala Manorama, Fortis hospitals, Dainik Bhaskar, Axis Mutual Fund, Platinum, Star Gold, Movies Ok, Cox and Kings, TWU, Star CJ Alive, Eureka Mobile Advertising, Relaince, Parle, Fillerton India and so on.

Rawat said, "A creative persons dream is to work with creative stalwarts of the industry, always. And I am happy to have gotten this opportunity to work with Manish and Raghu. I see Scarecrow as a hub of good creativity. I hope to add a bit to it and to learn a lot from them in the process."