MUMBAI:  After launching the first teaser of the film on WhatsApp, the king of Bollywood Shah Rukh Khan known for his innovative marketing techniques, launched the music album of his latest movie Happy New Year online in order to benefit millions of his fans all over the globe.

The worldwide music launch event was streamed live on YouTube and on the official website of Happy New Year. The movie which has already released two of its songs, ‘Manwa Lage’ and ‘Indiawaale’ amassed huge appreciation.

Along with the entire cast of the movie, the director, Farah Khan, music directors Vishal-Shekhar and singers including Neeti Mohan, Sukhwinder Singh, Kanika Kapoor were also present for the event.

Hosted by Rithwik Dhanjani and Kunwar Amarjeet , the Bollywood extravaganza showcased a number of mind blowing performances by the singers and cast of the movie. It began with singer Neeti Mohan's performance on the already super hit song from the film 'Manwa Laage'. The 'Chhaiya Chhaiya' fame singer Sukhwinder Singh also performed on the song ‘Satakli’ from the movie.

After Sukhwinder, rapper Dr. Zeus and 'Baby Doll' singer Kanika Kapoor gave a sneak peek into the song 'Lovely' picturised on Deepika Padukone in the film followed by the biggest and the most awaited performance of the evening where the whole cast shook their leg on 'Indiawaale'.  

With the entire star cast, the director and the team behind the music present on stage, the album was officially launched by chanting the magical words- ‘Abraa ka Daabra.’

Touted as one of the biggest hits of 2014, Happy New Year is all set to hit the silver screens this Diwali.