MUMBAI: NDTV and Radio City 91.1FM have partnered to air NDTV’s ‘The Property Show’ exclusively for Radio City listeners. As a part of first-of-its-kind alliance, The Property Show on Radio City launching on September 13, 2014 will be aired weekly and will give listeners the best from the world of Real Estate while they’re on the go.

NDTV’s pedigree in Real Estate Programming gives the show an edge over its competitors in the similar space. Hosted by Manisha Natarajan, The Property Show today has become the platform for leading thinkers and opinion makers. The show decodes the country’s opaque property markets for its audience.

NDTV had taken its property information content online by launching an official website called NDTV Property last year. Continuing the legacy, with the major success achieved in connecting with the consumers and the trade, NDTV has stepped forward to build the ecosystem of The Property Show beyond the homes of consumers with NDTV and Radio City coming together to take this giant leap forward. The initial focus will be on Mumbai and Delhi, two major cities when it comes to Real Estate, and this partnership will bring the very best to consumers.

Announcing the partnership, Vikram Chandra, Group CEO, NDTV, said, “We are delighted that NDTV is the first TV broadcaster to have partnered with radio to put television content on air. The NDTV-Radio City 91.1FM partnership will be bringing another dimension to information about the Real Estate industry, adding to the innovation that NDTV is constantly bringing to its audiences.”

Commenting on the alliance, Mr. Ashit Kukian, President & COO, Radio City 91.1 FM said, “This alliance is an important milestone for both TV & Radio. This association is a testimony of how meaningful content integration can trigger great consumer experience along with ringing in revenues. We are happy to partner with another leader, NDTV ”