MUMBAI: Hungama.com, a part of Hungama Digital Media Entertainment, has awarded its creative duties to Scarecrow Communications. With this appointment, the agency will be responsible for designing clutter breaking creative communication that further augments the presence of Hungama.com in the digital music industry.

Hungama.com CEO Siddhartha Roy said, “Scarecrow Communications comes with a wide spread portfolio of media and entertainment brands. With the agency’s deep understanding of the sector and innovative creative campaigns for various brands over the years, we have decided to award the creative mandate to them. We at Hungama.com look forward to a fruitful association with Scarecrow Communications that can help us drive our vision towards being a preferred music streaming service.”

The agency’s prime mandate will be to reach out to the existing consumer base of Hungama.com and target digital music consumers across the country via 360 degree creative communications that maximise the potential of various medium including print, OOH and digital.

Scarecrow Communications co-founder and director Raghu Bhat said, “Hungama.com is the pioneer in digital entertainment. A new-age brand that exists resides at the cusp of devices, music, Bollywood and the internet - 4 forces that touch the lives of almost every Indian. We are thrilled with this mandate and will also treat this as a great learning opportunity."