MUMBAI: After a slew of significant senior level appointments, Leo Burnett India has announced the appointment of Hitesh Mehta as vice president to be based at its head office in Mumbai. 

Mehta will be leading McDonald’s business nationally on both account management and strategy.

Leo Burnett India CEO Saurabh Varma said, “With over a decade of integrated communications experience, Hitesh is extremely passionate about understanding human behaviour and applying those valuable insights to client work. It is this very orientation that is of great value to our strong HumanKind philosophy for our brands.”

Over the years Mehta has worked in differing local, regional and global roles on some of the world’s biggest brands based out of India, Vietnam, Thailand, Singapore and Indonesia.

His last assignment was with Leo Burnett in Indonesia, wherein he was a part of the agency leadership team, successfully delivering on his mandate to partner the marketing teams at Dutch Lady and McDonalds, in pursuit of achieving their growth ambitions within the Indonesian market. Always on the lookout for new challenges, Mehta relocated back to India in 2013 and has been working as an independent brand consultant prior to joining Leo Burnett earlier this month.

Mehta said, “The QSR market is still quite nascent and there is immense scope for growth. It’s a very exciting time for McDonalds and I am relishing the opportunity."