MUMBAI:  Dish TV, the direct to home entertainment company with 16 million plus subscribers, has announced a new partner for its media duties - MEC India.  The relationship will be managed by the agency's Gurgaon office.

MEC India MAD T Gangadhar said, “We are delighted with this win. We, look forward to (our partnership with) Dish TV on their quest for disproportionate share of the digitisation opportunity. We are particularly excited about leveraging the power of data for smart, business-oriented solutions."

Dish TV was the first player to get into the DTH space in India and has pioneered the DTH revolution since then. With digitisation phase III and IV on the anvil, the brand is planning for significant growth acquisition volumes as well as retention initiatives.

Dish TV has decided to consolidate its ATL and digital business for a more uniform and seamless experience for its consumers, across media. Owing to MEC India’s vast experience in the domain, both the ATL and digital business have been handed over to them.

Dish TV marketing executive VP Anjali Malhotra said, “We pride ourselves in being Asia’s largest DTH company that understands the dynamics of the new age consumer and his needs. We have not only provided innovative product solutions and finest services to our consumers, but build smart go-to market strategies and communication plans. Agency change is a manifestation of this philosophy. We are excited to work with MEC India and believe that the group will help us communicate more strategically and efficiently in this rapidly evolving marketplace.”

MEC is 100 per cent WPP-owned and is a founding member of GroupM. In India, the agency manages a prestigious roster of clients (like) Colgate Palmolive, Britannia, NIVEA,  FlipKart, Citibank, Honda Motorcycles and Scooters, Mercedes Benz, General Electric, Zee Network, Reliance Group, CavinKare, Malayala Manorama - to name a few.