MUMBAI: Expway of France has designed and launched FastESG™, a unique end-to-end Electronic Service Guide solution over mobile and broadcast networks, from server to terminal.

FastESG™ is an XML-based software solution, built on rich metadata language such as DVB-CBMS, which guarantees an enhanced end-user experience (particularly in the field of TV viewing and multimedia entertainment). The company will be showcasing its technology at the IFA trade show in Berlin from 2 September to 7 September.

The Electronic Service Guide (ESG) is the main component of any DVB-H system as it enables efficient access to services and is the gatekeeper of a good service use. Every access to content is done through the ESG. That is why it must be simple, efficient and rich. In order to provide a solution to this critical application, EXPWAY has designed FastESG™, a unique end-to end Electronic Service Guide solution over mobile and broadcast networks (GPRS, EDGE, UMTS, DVB-H), from server to terminal, states an official release.

The ESG Service is highly strategic as it is central to promoting content and services to end-users and to drive them to view order and consume content that is relevant to them. Because many sources and many types of multimedia content will be offered on mobile devices - from live TV programmes and video-on-demand clips to ring-tones, images and games, among others - the ESG must be efficient enough so that people make use of it all the time and are attracted by the services on offer, the release adds.