MUMBAI: It has been two months since multi system operators (MSOs) in Telangana decided to cut of signals from two news channels- TV9 and ABN Andhra Jyoti. Now, one of them has decided to take the initiative and end the ongoing war between MSOs and the channel.

As per a report by the Hindu Business Line, the Associate Broadcasting Company (ABC) that is the majority promoter of TV9 is seeking to have a dialogue with MSOs to get the channel back on air. ABC has reached out to the MSOs to enter into an agreement. It has written to the Telangana State Federation of MSOs.

The company has been on the lookout for a buyer for the channel as it wants to exit the business. However, this standoff between the MSOs and the channel apparently seems to have affected its valuation in the market. As per the report, ABC plans to exit within a month or two. Edelweiss is running the sale process. 

In June, TV9 had allegedly telecast a programme that showed the Telangana government in a bad light due to which MSOs of the newly formed state decided to cut off signals to it. Meanwhile, the MSOs said that they would show the channels only if people asked for them.

Information and Broadcasting Minister Prakash Javadekar had also asked the state government of Telangana to clarify queries regarding the blocking. He said that MSOs cannot censor channels on their own and if they did, the Ministry was empowered to take action against them.