MUMBAI: Zoom, India's premier glamour and entertainment news channel from the BCCL stable, has overtaken the competition across 6 Metros among C&S AB 15-44 Yrs audience, and broken into the top 10 viewed channels in the 2nd week of January 2007 as per TAM media research.

Zoom started the year on a high note with an increase of 63% GRP's in the 6 metros over the last quarter of 2006. In the Hindi speaking markets (HSM), it has shown a notable increase of 32%. The growth of over 55% among C&S Males SEC AB 25+ (purchase decision makers), is a significant development, which makes it a serious contender across many media plans.

The growth can be attributed to the improvement in the channel's placement, across distribution networks nationally supported by intensive marketing efforts and improved content.

The channel's move towards the entertainment news format and decidedly Bollywood slant has made it appealing to more and more people. The recently launched movie slot in the evening is garnering better prime time ratings for the channel.