Zee's year-old niche Gujarati regional language channel Alpha Gujarati is giving Doorsharshan's DD11 and Reminiscent Television India's Gurjari a serious run for their money leaving them far behind in the viewership ratings race, a company release states.

According to ORG-MARG's INTAM reports commissioned by Zee Network and taking Ahmedabad city as a base measure, Alpha Gujarati has captured a whopping 60 per cent of the viewership pie.

The data is for all cable and satellite homes for the period between 4 March 2001 and 1 April 2001. Alpha Gujarati's 60 per cent relative viewership is more than twice that of DD11 which stands at 28 per cent, followed by Gurjari's 12 per cent.

As for the prime time 7:30 pm to 11 pm slot, Alpha Gujarati has a relative channel share of 62 per cent followed by DD 11 with 21 per cent and Gurjari with 15 per cent, the release states.