MUMBAI: Motorola, Inc. (NYSE:MOT) a global leader in wireless communications, today launched the latest phase in its worldwide strategy to open Motorola branded MOTOSTORES in key global markets with the opening of a MOTOSTORE in Mumbai.
Today's opening further demonstrates Motorola's commitment to anticipating and addressing the emerging and growing needs of India's mobile consumers and builds on the company's already strong presence and expansion across the Indian market.
Consumers in Mumbai now have a fantastic resource that brings a global standard of mobile device retail service helping them make informed purchasing decisions on getting the most from their mobile devices. The store will offer access to interactive experiences and exclusive content, as well as personalisation services such as mobile phone tattoos and personal phone etching.
"Our MOTOSTORES are designed to help Indian consumers get more out of their Motorola products," said Sudhir Agarwal, Director Sales, India, Nepal & Sri Lanka, Mobile Devices, Motorola India. "Through a personalised service and an innovative and engaging retail environment, we are offering a truly seamless consumer experience across the entire Motorola product portfolio."
Motorola has spent over two years deeply engaged in a global research and development effort around the new retail concept, and as a result has come up with an approach that is centred around the consumer. As part of this program, Motorola has opened MOTOSTORES and MOTOSTORE formats in key locations around the world including Europe, Asia Pacific, North and Latin America.
Fun is a core element of the stores, offering users an opportunity to personalise their phones using laser etching, customised "phone tattoos," and Bluetooth photo-imaging, as well as unique in-store training programs and on-site factory authorised technicians to aid with questions and service. A team of in-store MOTOXPERTS are also on hand to help customers understand the latest technology and get the best solution for their needs.
"The Motorola Concept Stores are scalable and flexible to ensure consistency in the different types of our signature stores worldwide. So whether you visit a store in India or Europe, you will see a familiar approach but with an added local flavour" added Mr Agarwal.
India's new MOTOSTORE is located at Dreamland Building, 27, New Queens Road, Opera House, and Mumbai.
