23rd July 2006, Mumbai: Rediffusion DYR has had the distinction of having 2 of its brands in the top 10 in the listing of India's Top 100 Most Valuable Brands. Airtel has been with Rediffusion since its very launch and Colgate for over two decades.

The exhaustive study conducted by 4Ps Business & Marketing - India's leading Business & Marketing magazine in association with ICMR, researched over 852 brands out of 30,000 in India.

Mr. Preet Bedi - President, Rediffusion DY&R said, "We are proud that we have been the sole communications partners of these brands and have had the opportunity of making significant strategic and creative contributions over the years."

The agency also has the honour of having 3 other brands in the list of the "Top 100 Most Valuable Brands". These are Eveready, Indian Oil and Taj Hotels.

Having been with Airtel since its inception, Rediffusion DY&R has been instrumental in building its image and positioning in the market. Colgate whose partnership with Rediffusion DY&R has been for over two decades has the honor of being voted "India's Most Trusted Brand" across all categories in the Brand Equity ORG-MARG AC Nielsen Survey for the past three years consecutively.

The six-month comprehensive study initiated by 4Ps Business & Marketing, and ICMR, evaluated the selected brands, using the latest tools in market research and quantitative analysis. The study measured the response of the consumer to the brands against certain parameters, which included Image & Perception, Brand Awareness, Brand Loyalty, Brand Association and Brand Performance. The research produced some stunning results and highlighted the evolving perceptions of consumers towards different brands across all product categories in today's competitive market.

For more information, please contact

Cheryl Pereira: Rediffusion DY&R - PR, 9821641501
Ajay Verma: Rediffusion DY&R - 982123783