CNN-IBN, the challenger brand in the English news space is fast moving towards poll position not just in the much-coveted prime time but also across the day. The latest TAM report indicates that CNN-IBN has maintained a leadership position across all the markets in primetime 10 weeks in a in a row and has ratings at par with NDTV 24x7 through the day
As per the latest TAM report (Week 22, May 28 - June 3, 2006) available, CNN-IBN leads with a market share of 15%. The channel retains its leadership position 10th week in a row on primetime band between 7:00pm and 12:00pm.
Source - TAM, Target Audience - C&S All 4+ All SECs
MARKETS: All English Speaking Markets
Week 22, May 28 - June 3, 2006

Day part Channel Channel share
1900 - 2400 CNN-IBN 0.15
NDTV 24x7 0.14
0700 - 2400 CNN-IBN 0.16
NDTV 24x7 0.16

"It is a moment of pride for all of us since we've achieved this when we are still nine days away from being six months on air. It's the commitment to good journalism that will always count, and that's where we always try to measure ourselves against. So while we quietly celebrate, we need to keep striving to take the process of newsgathering a step higher." said Rajdeep Sardesai, Editor-in-chief, CNN-IBN

About CNN-IBN

TV18 and Time Warner have joined hands to bring CNN-IBN, India's first and very own world-class English news channel, headed by one of the most credible faces of news journalism, Rajdeep Sardesai. CNN-IBN brings news as well as feature programs. With editorial and network resources across every nook and corner of India and the globe, CNN-IBN is committed to bring to the discerning Indian viewer only the best of television journalism.