All roads lead to Shravanabelagola, about 150 kilometers from Bangalore, the world famous Jain pilgrim center in South India, as it readies itself to host the Mahamastakabhisheka (the head anointing ceremony) of the monolithic 57 foot statue of Lord Bahubali, from February 8 to 19, 2006.
It is an event of great significance, organ ized once in 12 years and is the first of the new millennium. Over the decades, the Mahamastakabhisheka has drawn the attention of not just India but the entire world. An estimated 30-lakh devotee witness and participate in the religious spectacle. Truly, there are few events to match the magnificence of the Mahamastakabhisheka performed for the 57-foot monolith statue of Lord Bahubali that stands atop the Indragiri Hill as an imposing symbol of benevolence and sacrifice. Bahubali was a Jain prince who renounced the world and took to leading a life of penance.
Rajshri Media (P) Limited, the newly established digital content and new media arm of the Rajshri group, is the exclusive digital content distribution company appointed by Gommateshwara Bhagwan Shri Bahubali Mahamastakabhisheka Mahotsava Samithi 2006, the official body organising the mega-event under the auspices of his Holiness Jagadguru Karmayogi Swasthishree Charukeerthi Bhattaraka Swamiji.
Says Rajjat A. Barjatya, Managing Director, Rajshri Media (P) Limited, "The Mobile Phone is fast becoming a communication device, an entertainment device and a lifestyle device, all rolled into one. The Mobile Phone screen is fast becoming the most powerful, most personal and most watched screen in people's lives. More than 70 million Indians now carry a Mobile Phone. Growing at a phenomenal pace of 3 million subscribers a month, it is estimated that by the end of 2006, there will be more Mobile Phones in India than TV sets. It is our proud privilege to showcase and distribute the invaluable and awe inspiring footage from the past and present Mahamastakabhisheka of Lord Bahubali, via wap and voice portals of all leading mobile networks, through a compelling and innovative suite of mobile entertainment products like video clips, audio clips, ringtones and images. This content has the power to inspire a whole new generation. On the occasion of the first Mahamastakabhisheka of the new millennium, this is our humble offering to Lord Bahubali, the greatest preacher of non-violence and sacrifice."
