MUMBAI: Tata Sky, the leading digital Pay-TV player in the country, has taken edutainment to the next level by announcing the launch of the first ever Scholarship for kids that can be availed through television. Author & motivational speaker Chetan Bhagat has been roped in to promote the Tata Sky Scholarship Quiz – a gratifying concept of edutainment.

For the first time ever television will be the medium of participation for children to win the edutainment based Tata Sky Scholarship. Tata Sky subscribers will be able to participate in the quiz on 15th August’14 by simply answering questions on television, with a click of their Tata Sky remote control, from the comfort of their homes.

Vikram Mehra, Chief Commercial Officer at Tata Sky explained, “The varied range of learning channels and interactive services for children on Tata Sky has been an apt medium to deliver edutainment and knowledge based content, as kids always grasp more from what they see and hear. Now with the Tata Sky Scholarship Quiz we look forward to quizzing and rewarding children across the country, for their vast exposure to educative content.”

Tata Sky will roll out scholarships worth Rs. 20 lakhs with top 10 winners being entitled to a scholarship worth Rs. 2 lakhs each. Tata Sky is also launching a kid’s campaign titled - ‘Ab Bachchey Seekhein TV se…’, conveying the fact that television is a good learning aid for children.

Promoting the TataSky Scholarship Quiz, Chetan Bhagat said, “It gives me great pleasure to be associated with Tata Sky. Their unique edutainment platform gives a great opportunity for children to learn through television. The scholarship provides an impetus to fulfil their future dreams and aspirations.”