MUMBAI: After announcing the new Rs 100 crore 24 hour channel for farmers in the country, Union Finance Minister Arun Jaitley has declared that a new channel will also be launched for the seven sisters in north east India.

To be called ‘Arun Prabha’, Jaitley said that the channel will highlight the rich culture of the north east. However, he did not specify either the time frame within which it will be launched or the investment that will be put into it.

Last year, talks were on between the government and the Prasar Bharati for launching an additional channel for NE. Currently, DD North East telecasts programmes in Assamese, English and other regional dialects with various types of programmes. Prasar Bharati CEO Jawhar Sircar had been touring the area last year to find out the feasibility for this channel, subject to government investment.