MUMBAI: DTH operator Dish TV has appointed Sandeep Bajpai as the new vice president for marketing. Bajpai who took charge nearly two weeks ago, was earlier with Tata Docomo handling the communication and consumer experience.

A PTI report quotes Bajpai saying, “It is a great opportunity for me to lead Dish TV into its next phase of growth by consolidating and further strengthening its position in India, and looking at global markets to complete its transition of becoming a global force to reckon with.”

Bajpai replaces Animesh Misra who has since then moved on. Prior to Tata Docomo, Bajpai has worked at Spice Hotspot, Bharti Airte, Idea Cellular and net2phone from the last 14 years.