MUMBAI: In a move to strengthen its digital presence, Cheil Worldwide SW Asia (Cheil India) has appointed digital domain specialist, Rahul Nanda as senior vice president new business digital.

Nanda, moves from Web Chutney where he was partner & president, until it was acquired by Denstu India. He comes with more than 19 years of experience and expertise across various sectors including digital marketing, application development, mobile communications, DTH including an ISP.

Reporting to Cheil Worldwide SW Asia SVP & head digital Rajesh Bhatia, Nanda will lead the growth and expansion of the agency’s integrated media offering as well as enhance its internal digital capabilities.

Cheil Worldwide SW Asia COO Hari Krishnan said, “Cheil India is growing exponentially and with digital being a key quotient for new business acquisition, Rahul’s coming on board reflects this momentum. I am positive that his entrepreneurial genius will work in furthering our digitally-integrated vision.” 

 “With the scale and skill of our digital offering today, I believe, we are rightly positioned to aggressively take our proposition to a much wider audience base. And we needed someone of the stature and pedigree of Rahul to fulfill that agenda. I am delighted with his coming on board,” added Bhatia.

Nanda who started his career with the National Informatics Centre as a management analyst said, “I find this new role to be about future-proofing the agency and creating a truly ‘digitally-integrated’ agency.”

A techie at heart, Nanda is an Economics Graduate from Delhi University, and holds a Masters in Business Administration with a specialisation in IT from FORE School of Management.