MUMBAI: Housing.com, a real estate portal, has appointed Mindshare to handle its media duties.

Established in 2012, Housing.com caters to individuals looking at purchasing and renting properties across Mumbai, Delhi, Pune, Bangalore, Chennai, Hyderabad and Kolkata amongst others.

The portal is set to make headway in advertising soon with GroupM’s flagship media agency Mindshare.

Mindshare leader south Asia Ravi Rao said, “This is an interesting category with a huge canvas for creativity. We look forward to working with Housing.com to ensure delivery of targeted and innovative campaigns that add maximum value to the company.”

Housing.com co-founder Rahul Yadav said, “We sought a partner who could match our speed and agility which is much required in the dotcom space. Mindshare fit the bill perfectly as they were able to understand our business and share the same values. We are confident that they would be able to provide us differentiated landmark media solutions.”