MUMBAI: Pearls Broadcasting Corporation Ltd has launched a national Hindi news and entertainment channel christened P7.

The Noida-based Hindi news and entertainment channel promises to offer public news, information and entertainment dedicated to common people irrespective of colour, caste, creed and religion. Formally on air from 27 March, P7 has the tag line ‘Ek Umeed’ (A ray of Hope).

The company has Jyoti Narain, ML Sehjpal and Kesar Singh as directors.

“We will allow people to develop their own opinions and decisions on the basis of the facts we present. I am proud to have a team of leading young and dynamic people, who have already made a mark for themselves in TV journalism and believes in taking responsibility to change the way viewers look at news and entertainment,” said Narain.

“P signifies performance, perfection, perseverance, passion, pursuance, presentation of thoughts and company name Pearl. 7 signifies seven days of the weeks- our Channel is in operation of 24x7 hours of the weeks; seven continents - it is poised for being viewed of all over the world; seven colours in rainbow; seven notes of music - encompassing all the notes of musical life; seven chakras of human body; seven wonders of the world and it also represents Ketu Planet of spiritual enlightenment,” he added.

P7 also plans to soon launch an entertainment channel.