MUMBAI: NDTV, UK’s longest running Indian news channel is the top choice for the Indian elections coverage. Backed by a huge marketing campaign on radio, television and online, NDTV 24×7 is witnessing record audience figures since it joined the audience measuring body, BARB. Data for week ending 27th April shows the channel is the most watched Indian news broadcaster. NDTV has sustained consistent viewership for the last four weeks.

Today, 16 May NDTV will present non-stop programming from 7am when viewers will be able to watch Prannoy Roy, India’s election Guru on India Decides – The Final Countdown, starting from 7:00am (IST) on NDTV 24x7, presenting the first and most credible look at who India has voted for.

The Broadcasters’ Audience Research Board (BARB) is the official source of television viewing figures in the UK. It commissions specialist research companies Ipsos MORI, Kantar Media and RSMB to collect data that represent the television viewing behavior of the UK. On a weekly basis, BARB publishes a weekly reach data of the channels who’ve subscribed to BARB. As per BARB official data NDTV 24x7 is no.1 / most viewed Indian news channel in UK. Following is the last 4 week published data.

NDTV’s 10 most popular programmes are