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Close on he heels of Zee-Asianet tie up, Vijay TV is getting its act together to face the competition.
The UTV owned channel has tied up with Star TV for cable distribution purpose. The channel also has a arrangement with NDTV for sharing news content.
Besides tying up with the major broadcaster Vjay TV is also pulling up its socks in the programming department. The channel already airs serials which are a take on the hugely popular shows like Movers & Shakers and Shaktimaan.
Now the channel plans to start a new series from 15 May. The new game show is inspired by the show Kaun Banega Crorepati which will be aired on Star TV. The only difference is that the price money will be in lakhs and not crores - good enough for a regional channel. In fact the show will have price money bigger than any other regional channel - Rs 100,000 per episode.
UTV is also looking to expand its reach as a regional player by starting more regional channels with the help of Star as its distribution partner.
