NEW DELHI: Vdopia, an online and mobile video and media platform has appointed Ajay Prakash Mishra as APAC director -operations.

As part of Vdopia’s rapid and continued strategic global growth, the company introduced the Global Operations and Media Hub in Gurgaon and infused new talent in local and global teams. Strengthening the leadership ranks further is Mishra, who brings with him 10 years of experience in operations, business analysis and client servicing.

At Vdopia, Mishra will be focusing on the company’s operations leading its current, high-touch operations model. He will be responsible for quantitative and qualitative analysis to support APAC’s campaign portfolio, shape strategy and identify solutions to business and operational challenges.

Previously Mishra was with xAd, a location-based mobile ad platform where he was director- emerging markets and was overseeing Ad-Ops and corporate-development related activities.

“Ajay is a dynamic leader who brings strategic thinking and maturity, combined with a roll-up-your-sleeves approach to run our operations. He will help Vdopia build on the momentum we’ve been gaining in the last few years,” said Vdopia VP-APAC Preetesh Chouhan.

Excited about working within the Vdopia team, Mishra said, “There is a really good vibe at Vdopia, with openness and a sense of passion to ‘get things done’ for our clients and their business in the most efficient way possible.”

Vdopia’s recent senior hires represent an infusion of new talent and energy into its expanding offices as it continues to develop innovative solutions supporting advertisers who seek more efficiency and reach across all platforms.