MUMBAI: Kids’ entertainment channel Nick is set to telecast Jai Shri Krishna from 18 January onwards. The show will be aired every Saturday and Sunday at 9 am.
Jai Shri Krishna is an adaptation of the original version with the same name from Colors, a Viacom18 channel. The version has been re-edited in an attempt to clean the violent scenes and has undergone a packaging that kids can relate to, claims the channel.
Speaking about the launch of the new show, Nick India senior VP and GM Nina Elavia Jaipuria says, “With the launch of Sri Jai Krishna, it is for the first time that Nick will be screening a mythology in live-action format.”
Jai Shri Krishna on Nick narrates the growing years of Krishna in Gokul and traverses his tales in Mathura wherein he is to deal with his evil uncle Kans. Keeping the kids’ sensibilities in mind, Nick has customised the show to make it suitable for its young audience. Also, each episode story will be narrated by a grandmother.
“The story of Lord Krishna is not only entertaining but our young audiences can learn and acquire a lot of positive values through it. This re-edited and customised version of the show will surely have the kids engaged like never before,” Jaipuria adds.