Mumbai: Multiplex operator PVR Cinemas has reached 900 screens in its 25-year journey across 181 properties in 78 cities. PVR has opened three new multiplexes in Jaipur, Bengaluru, and Gurugram, with a total of 19 screens. The opening of these cinemas is in accordance with the expansion strategy of the company to open over 100 screens in the current financial year.

Adding a new city to its national circuit, PVR marks its debut in Jaipur with the launch of its eight-screen multiplex, the largest in Rajasthan, unveiling its fourth property while introducing premium screen formats like 4DX and Luxe for the first time in the state. The property located at the Mall of Jaipur has a seating capacity of 944 audiences with recliners and theatrical solutions including SP4K laser projectors, Dolby Atmos audio, and 3D technology.

Further expanding its footprints across the country, PVR announces the opening of its 13th property in Bengaluru and 17th in the state of Karnataka with a seven-screen multiplex at Bhartiya Mall of Bengaluru at Bhartiya City with a seating capacity of 1343 audiences and premium screen formats, including the fifth 4DX and second P[XL] in Bengaluru.

PVR enhanced its screen portfolio in Gurugram with the launch of its seventh property in the city and its 12th property in Haryana, Elan Town Centre. This is a four-screen multiplex with a seating capacity of 561 audiences with last row recliners, SP4K laser projectors, Dolby 7.1 audio, and 3D technology.

PVR chairman and MD Ajay Bijli said, "It is a moment of great pride for us at PVR to reach the 900-screen milestone, which is a result of the support that we have received from our patrons, partners, developers, and our teams over the past 25 years. With the opening of the three new properties in a single day, we have successfully reached 63 screens in our overall commitment of opening 100 screens by FY 2023. As we prepare ourselves for the year ahead, which we believe is the year of cinema entertainment, we are gearing up to enthral our patrons across the country with an out-of-home entertainment experience like never before."

PVR added that it pioneered the multiplex revolution in India in 1997 and, over the years, has continued to stay relevant to the evolving preferences of consumers, changing times, and the ever-changing entertainment landscape.

‘’It is indeed a momentous day for us as we reached the magical milestone of 900 screens. PVR benchmarks itself with the best in the world and is constantly exploring for invigorating new experiences that are meaningful to audiences. We are now looking forward to the next milestone of 1,000 screens and are fueled with the passion to provide a more delightful cinematic experience to people across geographies and demographics," said PVR joint MD Sanjeev Kumar Bijli.