MUMBAI: PVR Cinemas has announced an expanded preferred partnership agreement with Cinionic, the world’s leading provider of laser cinema solutions, to power 500 screens with Barco Series 4 4K laser projection. On completion of the rollout on new and existing screens, PVR will be the first exhibition chain in India to go 100 percent 4K RGB laser projection. The announcement was made at CineEurope, a European convention and trade show for major, regional and independent cinema exhibitors, which is taking place this week in Barcelona.
The Barco Series 4 family from Cinionic features next generation 4K laser projection that supports sustainability with reduced waste, lower energy consumption, and an extended lifetime. The thoughtfully designed Series 4 moves away from the use of consumables, utilizing reusable components like air filters, and the laser light source eliminates the need for lamps and their subsequent replacement and disposal. All models within this leading laser projection range are also exceptionally efficient, reducing power consumption with smart power management, minimized heat dissipation, and increased operational efficiency.
PVR chairman & managing director Ajay Bijli said, “PVR is aligned to the Climate Action SDG goal of the United Nations and has committed to lower its emission and reduce its carbon footprint. The BARCO Series 4 4K RGB laser projectors is a sustainable investment from PVR as part of its endeavor to make changes in operational practices for reducing emissions and conserve energy for a sustainable future”.
This announcement continues a long-standing partnership between PVR and Cinionic as together they work to elevate the cinematic experience for audiences in India. Laser Projection by Cinionic delivers exceptional presentation quality with vivid colours, high brightness, and clear on-screen images. Through the expanded agreement with Cinionic, PVR will also benefit from Cinionic’s enhanced services with Cinionic Cloud, a digital platform for managed services through remote connectivity, improving the performance and optimizing the cost of operation over time. Cinionic services help to ensure worry-free operations for cinemas, by monitoring the health of the projector, predicting service interventions in advance, and minimizing screen downtime.
“PVR continues to enhance the theatrical experience for India, offering cinematic excellence and a commitment to a sustainable future. We are proud to expand our strong relationship with PVR to deliver a fully laser-powered theatrical experience. The eco-friendly Barco Series 4 offers audiences across India a greener way to go to the movies” said Cinionic CEO Wim Buyens.
In observing evolving trends in the cinema exhibition industry, energy-efficient and eco-friendly product designs are gaining momentum. Energy is no longer simply an internal cost factor. Today’s leading exhibitors are looking for ways to reach their sustainability goals without sacrificing quality and identifying how every part of their cinema value chain can contribute towards supporting a greener value proposition.
