Mumbai -  Mr. Mukund Cairae, Chief Operating Officer - International Business at Zee Entertainment Enterprises Limited (ZEEL), announced the expanded role of Ms. Vibha Chopra to Head-Global Syndication & International Film Distribution at ZEEL.  She has taken over the global licensing and syndication profile in addition to her current role of leading the international film distribution business.  “Global Content Hub by Zee” is the business arm of ZEEL which syndicates Zee’s premium television content portfolio of over 260,000 hours of programming along with its movie library worldwide.  

Ms. Chopra is a complete entertainment professional who has risen through the ranks at ZEEL since 2006. She has gained multi-functional experience in Marketing, Distribution, Branding, Digital, Research, Strategy and Live Events and in a short time, Vibha has successfully been able to build ZEE into one of the most aggressive Studios in the domain of distributing Indian films in global markets. The Studio has become a frontrunner with films across different Indian languages like Hindi, Marathi, Tamil, Telegu, Malayalam and Punjabi. Over and above the conventional markets, Vibha has been successful in taking Indian films like Hindi Medium, Secret Superstar, MOM and Beyond the Clouds to markets like China and has also successfully opened new territories like that of Saudi Arabia, Turkey, Netherlands, Russia and Poland amongst others.

An economist graduate with Masters in Business Administration from University of KwaZulu-Natal, South Africa, Ms. Chopra has learnt through her experiences by living in various countries like Japan, Moscow, Cyprus, South Africa, USA and Canada which helped her to understand and adapt to diverse tastes and cultures.

Mukund Cairae said: ““Vibha is a high achiever and we are glad to expand her role into global content syndication. She has been leading  ZEEL’s international film distribution business successfully and will bring her experience and skills to the current portfolio. She has led the International Film distribution ably and we at ZEEL will indeed benefit from the expertise she would bring in presenting our top-quality content to all corners of the world.”

Vibha Chopra states, “ZEE has a library that's replete with rich content which is increasing at a rapid rate every day, be it through creation or acquisition. I am very excited to be given this opportunity to take this vast library to the global audiences. The team has achieved great success in film distribution and this year has started off well for us with Kesari, Manikarnika, Anandi Gopal (Marathi), Kala Shah Kala (Punjabi), Lucifer (Malayalam).  While we will continue to aggressively grow and lead the international film distribution market, we hope to achieve new frontiers on the content licensing front as well. This is an interesting time in the content business where the entire ecosystem is going through a behaviour change and I am sure that this will lend itself to new avenues of showcasing content in different regions and across different platforms. ZEE teams across different territories are well poised for this and I hope that together we will conquer new frontiers. Global Content Hub by Zee is a market leader with over 260,000 hours of content which connects and resonates with our audiences globally, cutting across genres and languages. I look forward to participating at major television markets and meeting all our current, and future partners!”